What is micro markup and what is it for

Micro markup is the markup of a page with additional marks and functions. Also, it helps with the search and a clearer understanding of the information on the website, and it helps to display the content more correctly. So, the micro-markup of the product card will allow search robots to understand. Where is the price of the product indicated, where is its description submitted, and where is the photo

The use of semantic markup improves the representation of a fragment of our resource in search results. With the help of such a fragment, the user will be able to immediately understand whether this page is the right one. Which he needs, and get important information about products / services, even before visiting your site. That is, micro-markup allows you to make the site more customer-oriented, not only from the point of view of search engines, but also Internet users. In addition, it helps to increase the clickability (CTR) in the output. And this is one of the behavioral factors taken into account by search engines.

Semantic micro-markup of the site: what is it?

Semantic markup or micro markup is the markup of web pages using tags and attributes. Which help robots (search engines, social networks, etc.) to understand what is written on each page or a separate block of content. Micro markup consists of syntax and a dictionary.

A dictionary is a set of words that belong to classes and have certain properties. Which are used to specify the content on the page. In other words, it is a kind of language for the search algorithm, in which it recognizes what is specifically written on a certain section of content by reading the term. For example, “name”, “image”, “title”, etc.

Syntax is a way of using a dictionary that determines which tags the content is indicated by. What meaning and properties they carry. Micro markup has been used by developers for a long time. Since its introduction, various dictionaries have been used. And sometimes developers have to implement a new standard on a site with embedded micro-markup, and the customer has to spend money on it.

This is done because developers want to make more money on customers. And because search engines always pursue trends in the development of dictionaries and issue their recommendations based on them. The trend of popular dictionaries has changed and PS are updating their recommendations. SEO specialists and webmasters have to adapt to them.

What does micro-markup do in general?

First of all, it improves the appearance of the site in search results, makes fragments more beautiful, more useful, more informative and more interesting for the Internet user. Snippet is a small information block that briefly describes the content of the page to the user based on his request. Links in social networks also change, become clearer and more attractive to click: pictures, page names, author, etc. are pulled up. Speaking in general terms, thanks to micro-markup, any services in which a robot is built to read it, understands and perceives the content on the site much better.

How important is micro-markup for Google, social networks and does it affect the output

Markup does not directly affect the output of the website or its conversion. But it carries a significant benefit. It affects the snippet and makes it wider. Which, in turn, gives more useful information and is more attractive to users. This pushes them to go to the site from the search page. Google search algorithms like order and are more “respectful” of simple and high-quality resources. Micro-markup of the site is another point that relates to the order, so beloved PS.

With the help of semantic markup, a site matrix is created. From which the search engine algorithm reads the information. The site becomes more understandable for him, trust in him increases, ranking improves. Which indirectly affects the search results. From the user’s point of view, the correct fragment also helps a person to understand what will be discussed on the page even without visiting it. He makes a conclusion for himself whether he will be interested in her or not. If desired, the information in the snippet can be changed at any time and this will not affect the position of the site in the output in any way.

It is also worth noting that if the site has incorrect markup, this will in no way affect the search engine output result. And just the PS will not show it, but in case of very gross violations of the markup rules, a special filter can be imposed on the site. But from the user’s point of view, a good micro markup, thanks to which a beautiful fragment is formed, gives great benefits. Speaking in numbers, it was found that with a cool snippet CTR (clickability index) can grow by 2-3%. And this is a good increase in visitors to the page and a potential profit for business.

Types of micro -markup

Semantic micro-markup is a product of long-term development by many programmers. The result was a large number of dictionaries. Which are used for various purposes today. The most popular is Open Graph – it is with this micro-markup that all social networks work. Micro-markup based on this dictionary is being developed on modern websites to simplify the task of work. The second most popular is the dictionary Schema.org .

It improves the quality of search, helps to create high-quality metadata, is an initiative of Google, Yahoo, Microsoft. Outdated. But there is still a recognized dictionary – Data Vocabulary, with which bread crumbs and contacts were designated. Today, few people use it, but search engines are still loyal to it. Therefore, if the micro-markup of your site is based on this dictionary. And this is done correctly and efficiently, then it can not be changed yet, so as not to spend money.

Syntax of semantic markup and variants of their combination with dictionaries

The HTML code fits various entities, tags that describe what is specifically described on the site. The markup syntax is responsible for how the essences will be described. Today there are only 4 types of it: Rdf, JSON-LD, microdata and microformats. It is important to say that microformats have lost their relevance today.

It is unlikely that modern SEO specialists will recommend you to use it on your website. This syntax can be read according to its old standards, but at the same time in their help search engines and developers themselves Schema.org they recommend using other implementation options. Therefore, we will not focus on it, so as not to waste your time on unnecessary information.

Microdata

Microdata is written using several key attributes: itemscope, itemtype and itemprop, which indicate, disclose and describe the entities included in the HTML code. Microdata is mainly marked up visible content on the site, that is, the implementation goes exactly to the page in the visible part of the HTML document.Secondly, after drawing up the TOR, it is possible to say the exact terms and estimate the cost of the project. If you have a typical task, then you can use our calculator.