Which type of site to choose
First of all, you need to decide what the site will look like and what goals to pursue. Sites for functionality can be divided into information and sales websites.
For information sites can include a corporate website, website business cards, website directory. These sites are designed to represent the company or person, to inform potential customers about your products and services.
Online stores and landing, selling sites (although the banding can be used for information activities), they are aimed at motivating the customer to buy a product or service.
There are many other sites that do not fall into these categories. These include bulletin boards, news portals, services.
Landing page creation
Landing page is appropriate to use to sell or familiarize a small group of products. The main purpose is to briefly present the product, highlight the main features and give the opportunity to purchase it. Landing page is a good choice for small businesses, as the conversion rate of the site usually reaches up to 20%.
Corporate website creation
Corporate website is used to disclose the advantages of the company, contributes to its promotion and access to new markets. In developing the site it is important that the structure of the site was intuitive. Design should emphasize the strengths of the company, to form a correct idea about the company. Among other things with his help you can carry out communication activities in relation to your customers. You can also create a blog to familiarize your target audience with news about your company. All this can provide only a quality web site development, which provides the company Estetic web design.
What a successful online store consists of
A modern online store should have many elements that will increase the ease of use of it and provoke the consumer to buy the product. Some of them are:
- Design. The main task of the designer is to create a user-friendly, simple and clear interface for the user. It is necessary to use a harmonious combination of colors and fonts, as well as to ensure that the site has a convenient and fast mobile version.
- Usability. Convenient use of the site, the search for goods, as well as a simple form of order placement can be considered a guarantee of selling a product. The user of the site should at first glance to understand where to click that would go to his interest in the product.
- Product card. All important information such as descriptions, product features, reviews, box of recommended products, as well as the button “In the cart” or “Buy” must be in a prominent place. Information is easier to perceive from left to right. Therefore important elements should be placed on the left.
- Sales structure. Everything on the site should motivate to make a purchase. The list of essentials includes the placement of filters, the comparison button and the online consultation.
You can try your own strength and try to create your own site, but it will take more time and resources, and the result will not be as pleasing. It is best to entrust the development of competent professionals from the company Estetic web design.
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