Comprehensive site audit
Audit, during which the site is checked for errors, usability, link mass, quality of content. Quite often this term is used during the revision of the site.
C-en
Cross Sale
Increase in the amount of the check by selling additional goods from another category. Quite often this term is used when designing an online store.
CR (Conversion Rate)
Conversion Rate – the ratio of the number of users of the site to the number of users who performed the target action (subscribed, made a purchase, filled out a form). Quite often this term is used in contextual advertising.
CSS (Cascading Style Sheets)
CSS is a markup language used to define the appearance of the content on the web page. Quite often this term is used in website development.
CPM
(Cost Per Mille or CPM is the amount paid by the advertiser for 1000 impressions of his ad. Quite often this term is used in targeted advertising.
CPC
(Cost per click) or CPC is the amount paid by an advertiser when an advertisement is clicked on. The fee is charged for each click on an advertisement that led one user to the site. Quite often this term is used in contextual advertising.
Cookies
A piece of data that is transferred from the site to the browser and used to remember information about your visits and actions on the site. During subsequent visits to the site facilitate the work with it, because some of the data is already stored in the memory of your device. Quite often this term is used when promoting a website.
CMS (Content Management System)
A program that contains everything you need to create and manage website content. Quite often this term is used in website development.