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Google Analytics

Google Analytics is a service from Google that provides analytics about your website: number of visits, session duration, actions taken, bounce rate, depth of views, segment of audience that visited your site and other useful information for detailed website analytics. Quite often this term is used in website promotion.

Google Tag Manager

Google Tag Manager is a tool from Google that allows you to place scripts and various tags on website pages. Tag Manager allows you to add and update fragments of code (tags, scripts) and set conditions under which these scripts must be activated. The Tag Manager was originally designed to manage code snippets from various analytical services and advertising tools. This tool is a great solution for marketing professionals in a single interface. Because GTM has so many possibilities, at the moment it is used not only for website analytics and conversion tracking but also for more complicated tasks. Quite often this term is used in contextual advertising setup.

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