Setting up contextual advertising from the Digital agency Estetic web-desing
Thanks to contextual advertising, you will be able to attract potentially interested customers to your site to fill out an application, purchase goods or order services. Developing an advertising strategy, setting up an advertising company, tracking the effectiveness and optimization of an advertising company, and regular and clear reporting is a complex of works that gives results.
TYPES OF CONTEXTUAL ADVERTISING
Contextual advertising is an effective tool for promoting your business and attracting customers. There are several main types of contextual advertising. a specific type or combination of them is suitable for each business
TYPES
SEARCH ADS
The user interested in buying a product types their query “for example,”buy tires”in the search bar. The search engine’s algorithms produce the most suitable sites according to the ranking. Search ads help you display your ad above the standard ranking competition. Thus, search advertising allows you to get into the search results, even if you are still not up to SEO.
In addition, PPC attracts an audience that is already interested in your product group.
CONTEXTUAL DISPLAY ADVERTISING
Display Network-AdWords ads displayed on Google Partner sites with similar topics. CMS helps attract additional traffic to the website. This type of ad helps attract potential customers and attract new customers
DISPLAY ADVERTISING
Display ads-graphic, video, audio, and text ads designed to attract an audience. This type of advertising affects the emotional perception of the audience. The main purpose of display advertising is not to indirectly sell, but to represent the company or its products and services. Display advertising should create a positive attitude among users towards the company and its products, as well as create the necessary associations.
REMARKETING
If a potential customer searches for product information, compare prices and specifications on different websites. It gets into your service, reads the information, and goes to the next one. Remarketing helps you get the user back to you with banners that appear on any other websites.
If your area of interest is an online store, remarketing will be especially useful. There are two types of such advertising: regular (standard banners) and dynamic remarketing. In the second case, the potential customer is shown exactly the product that they viewed. This strategy increases the chances of ordering a product.
HOW DO WE ACHIEVE RESULTS
92% of Ukrainians use only the Google search engine, because at the stage of site development, you should think about promoting the site in organic search results
STAGES
01. ANALYSIS
We determine the goal of project promotion, study and analyze the target audience, and analyze competitors ‘ advertising
02. STRATEGY
We develop a project promotion strategy and prescribe the positioning concept
03. SETTING UP ADVERTISING CAMPAIGNS
Setting up advertising companies, developing advertising creatives, and a content plan
04. TRACKING AND ADJUSTMENT
We monitor the effectiveness of advertising campaigns, analyze and adjust them. We provide reports on ad performance
Googleads-contextual advertising
Google AdWords is a service that allows you to place contextual ads in Google search results or on partner sites in its Display Network.
Contextual advertising is no longer just ads that are displayed according to the content of the Web page on which they are placed. Today, it is a powerful and highly accurate tool for reaching your potential customers online. With the help of modern tools that are available in AdWords, you can very subtly select your audience and convey your advertising message to them. This way, by using AdWords, you make the most of your advertising budgets and get customers quickly.
COST OF TARGETED ADVERTISING
The cost of work depends on several factors
COST
- Market niche competitiveness
- Number of ads and ads
- Number of products and advertising categories
- Type of advertising companies
- The number of man-hours required to run an advertising campaign
DO YOU NEED EFFECTIVE ADVERTISING?
Fill out a brief brief and we will discuss the promotion of your project
DO YOU NEED EFFECTIVE ADVERTISING?
Fill out a brief brief and we will discuss the promotion of your project
YOUR BENEFITS ARE OUR ADVANTAGES
We understand how important it is to find reliable partners in promoting your business who will implement your project, as well as help you develop your project and attract new customers
BENEFITS
01
In-depth niche analysis
Before developing a website and design projects, we always analyze the niche market and major competitors, their media resources, mark for yourself their strengths and weaknesses, which would take into account these details in the development of the site
02
Well-designed
In developing an individual design for the site, we hold a briefing with the customer, which would take into account his wishes and the main objectives. Then we develop a design taking into account the wishes and adjustments on the part of the client
03
Functionality at the highest level
We create functional and fast web sites. High speed of loading pages, convenient admin panel for management and necessary functionality for work – this is what our company creates.
04
Selling site structure
Any website must perform its function, whether it is to sell products, company presentation or sale of services. When developing the site we take into account the direction of the client’s activity, so that the site was not only beautiful, but also had a high conversion rate
05
Quality copywriting
If you do not have material to fill the web site, our copywriters will help you with this, they will write interesting and clear texts that will attract readers and help in sales
06
Post-launch project support
After the launch of the web site we provide training on working with the admin panel of the site. If there is a desire or need, we can take the site for comprehensive support, maintenance and promotion, which allows easier and faster development of the project
ABOUT US IN NUMBERS
Our main goal is to increase the number of applications with the same advertising budget. We help reduce advertising costs by raising the CTR and selecting keywords more accurately. We work from your advertising cabinet, or if you don’t have one, we will create and configure it for you. On a monthly basis, we provide a detailed report on the work performed, as well as their effectiveness.
FIGURES
ADDITIONAL SERVICES
For each of our clients, we select an individual promotion scheme, develop an advertising strategy, and select the best tool for achieving our goals
SERVICES
01
AUDIT OF EXISTING ADVERTISING CAMPAIGNS
If you are already advertising your products or services, but you don’t get the desired result and want to find out the reason, we can help you with this. We will audit your advertising companies and strategies, compile a list of inconsistencies or errors, and suggest ways to fix them.
02
OPTIMIZATION OF ADVERTISING CAMPAIGNS
We configure and optimize existing advertising companies to improve their effectiveness, reduce the cost of a click, reduce the cost of conversion, and increase the return on investment in advertising. To do this, we develop a strategy, analyze the target audience, and launch ads based on our existing experience and lethal analysis
03
DEVELOPING AN ADVERTISING STRATEGY
We analyze the project, make a promotion plan based on the client’s wishes, as well as their business goals
04
CONFIGURING END-TO-END ANALYTICS
We set up an end-to-end analytics system by combining the available data for all advertising channels and services.
05
COMPREHENSIVE PROMOTION
Comprehensive promotion is a series of actions aimed at attracting customers from different channels: search advertising, organic traffic, social networks, targeted advertising.
06
SUPPORT OF ADVERTISING CAMPAIGNS
If you already advertise your products or services and want to improve the effectiveness of advertising companies, we suggest that you analyze current ads and find a way to improve their effectiveness
FILL OUT AN APPLICATION FOR CONTEXTUAL ADVERTISING
Fill out the form and we will discuss the promotion of your project
FILL OUT AN APPLICATION FOR CONTEXTUAL ADVERTISING
Fill out the form and we will discuss the promotion of your project
FREQUENTLY ASKED QUESTIONS
We have prepared answers to the most popular and frequent questions that are asked to us
FAQ
An ad about your company will only be seen by people who are really interested in your products and services. Therefore, the conversion rate will be maximum, and the cost of Google Adwords advertising will pay for itself completely. You don’t have to spend money on promotion for non-thematic queries.
As long as advertising works, there is a stream of new customers. Therefore, it is more convenient to calculate the cost of advertising per month. It is determined through a Keyword Planner based on your ability to finance a marketing campaign.
We will tell you in detail about the strategy for working with contextual advertising even before launching the campaign. The manager is always in touch in a format that is convenient for you: phone, Messenger, so we quickly respond to your Messages: explain, make edits, complete urgent tasks. We provide a monthly report on the work done. In any case, the issue of communication is individual: let us know what is more convenient for you.
You launch an advertising campaign for an audience that is unlimited in the geography of the CIS countries. The cost per click of ads in Google Adwords is relatively acceptable and you can get good payback rates for your ads, you can attract maximum mobile traffic. Many extensions make full ads visible. Ability to configure geotargeting with accuracy to the area of a given radius.
We can customize your ad campaign to meet your current needs. First, we analyze existing advertising companies, improve CTR and RST, reduce the cost of conversion and increase their number, expand geotarteting, and other factors that affect conversion and lead acquisition.
OUR CONTACTS
YOU MAY BE INTERESTED IN
About setting up contextual advertising Estetic Web Design
Contextual advertising is one of the most effective types of advertising aimed at increasing sales and attracting new customers. With the help of an advertising company, you can attract interested users to the site, who can leave a request, call or place an order. The main advantage of such a tool is that the ego is seen only by interested users, that is, potential customers.
Many business owners have already noted the strengths and effectiveness of contextual advertising. And thanks to our specialists, you will get an individual promotion strategy, high-quality customization of the advertising company, informative creatives, regular optimization and reporting on your work.
Thanks to contextual advertising, you can achieve the following results:
- increase site traffic;
- Informing potential customers about promotions and specialized offers;
- increase in sales;
- Increase in incoming requests
- Promotion of products and services;
- Increase brand awareness.
Advantages of contextual advertising:
Price. To set up an advertising company, the user does not need to have a huge budget. The principle works here: pay for performing a targeted action on the site, or click on a link, go to the site, fill out a form, subscribe, or make purchases.
- Large audience reach
- You can track ad results.
- Availability of a large number of targeting settings.
Contextual advertising helps you get really interested visitors to your site through text ads. By selecting certain settings, you can place your ad on partner sites of the Google search engine, as well as in social networks.
Sites that best match the subject and content of your ad will be selected for placement. This way, you can increase the traffic of targeted visitors to the site and significantly increase sales volumes.
Main stages of work
Analysis of the target audience. At this stage, it is determined who your customer is (draw a portrait of the target audience).
Competitor analysis. We analyze advertising strategies that will meet your competitors, and study the IH strategy.
Collecting the semantic core. At this stage, keywords are selected.
Analyze the compiled list and select the words that will be searched for, as well as collect negative words.
Writing a text ad. We create ads that will help the user visit the website.
Settings
Using the google adwords tools, the specialist makes all the necessary settings.
Launching ads
At this stage, ads are launched and then the budget is replenished. The webmaster works on collecting statistics and optimizing an advertising company.
Who will benefit from launching an advertising company:
In fact, contextual advertising will be useful for anyone who wants to increase the number of requests and visits to their website, but first of all, advertising is useful for the following types of sites.
New sites can’t immediately get into the top of the search results, so they use advertising tools that help attract the target audience to the site and get the first queries.
Flash creation resources. Due to poor indexing, Flash sites are almost impossible to promote to the top. To avoid creating an HTML copy of the resource, you can run ads.
Highly competitive niches. It is difficult to bring a site to the top, which has enough competitors. It’s real, it will just take more time and money. Thanks to contextual advertising you will be able to appear in the foreground a place in the search results
Cost of contextual advertising services
Contextual advertising is a paid service, and its cost depends on the specified keywords that customers should use to find you, as well as on the competitiveness of this query in the market. The advantage of contextual advertising is that you only pay for real clicks, not for views, getting interested targeted visitors. The CPC can vary from a few kopecks to tens of hryvnias, depending on the popularity of a particular request.