Development of an online store from the digital agency Estetic web-desing

Developing an online store is one of the necessary factors for the development of your business. Every year the online trading market is growing by at least 10%


We are a full-service digital agency. For our clients, we provide a full range of services for the development of an online store, as well as its promotion



Design development


Filling in information and products




Enabling the payment system


Buying a domain and transferring the site to hosting


Site integration with CRM systems


Configuring the user’s personal account


SEO optimization


Configuring the admin panel


We understand how important it is to find a quality contractor and partner which is why we offer our clients favorable terms of cooperation



We calculate the terms of implementation of the online store in advance and specify them in the contract


We create a layout of the future online store at the stage of preparing the terms of reference and coordinate the visual concept


We will prepare for you a comfortable schedule for paying for services for the development of an online store


We perform all work exclusively under the contract. Before starting work, we sign the contract and its terms of reference. The documents have full legal force


We take a creative approach to using graphic design, digital technologies, and online strategies. It is our creative approach that helps us successfully solve problems and create new products that allow our customers to be one step ahead of the competition. Before starting a comprehensive website development, we carefully clarify the client’s vision and requirements in order to develop a product that will effectively cope with the function assigned to it. Take a look at the list of our projects to get an idea of how we work.


Разработка интернет магазина


Online store


Online store


Website for the company


Website for the company-online store


Website for the company


Website for your personal brand


During the development process, we use flexible and functional solutions that not only allow us to develop an effective tool, but also further simplify the interaction and modification of the site to its owner



CMS (site management system/engine) allowed you to manage the site content: create and publish posts, pages, and edit various elements.



Integration with analytics, automation, and CRM services will help you simplify working with incoming requests, automate some business processes, and get complete analytics about the site’s operation.



Fill out a brief brief and we will discuss your ideas and ways to solve your problem.

We guarantee fast feedback!


Fill out a brief brief and we will discuss your ideas and ways to solve your problem.

We guarantee fast feedback!


We adhere to a strict sequence of actions when developing a website in order to get a project that the client and users will like at the output



  • Project analysis
  • Competitor analysis
  • Commercial offer
  • Conclusion of the contract


  • Developing a site prototype
  • Prototype approval
  • Creating a technical task for development
  • Coordination of those tasks


  • Design development
  • Developing an adaptive version of the design
  • Design approval


  • Site layout
  • Programming
  • Enabling Add-Ons. modules and services
  • Site content


  • Testing a web resource


  • Approval of the final product
  • Publishing a website
  • Support and maintenance


We understand how important it is to find reliable developers who will implement your project on time and with the best quality



Deep niche analysis


Well designed design


Top-level functionality


Structure of the selling site


High-quality copyright


Project support after launch

Закажи сайт своей мечты

Fill out a brief brief and we will discuss the development of your project

Order your dream website

Fill out a brief brief and we will discuss the development of your project


We have prepared answers to the most popular and frequently asked questions that we are asked


The cost of developing an online store depends on many factors. First of all, it depends on the chosen type of design, CMS, the required amount of content that needs to be developed and placed, the functionality for the online store, the number of necessary services and widgets that need to be enabled or developed.

We offer a wide range of functionality for our clients.

  • Product feed (recommended promotions, new products, sales hits)
  • Blog module (for news, articles, and useful information)
  • Module “Recommended Products” / “Related Products”
  • Personal account module with order history
  • Product reviews and product ratings
  • Product stickers ( new, special offer, top)
  • Dynamic filter by product
  • Individual offers to the buyer, based on the orders placed by them
  • The “viewed products”block
  • Display of the promotional price
  • Product search
  • Subscribe to the newsletter
  • Selected products
  • Sorting products
  • Buy in one click
  • Product comparison
  • Online payment
  • Google map
  • Shopping cart
  • Cumulative discount for regular customers (loyalty system)
  • Excel product Export / Import Module
  • “Sets/together”module
  • Multilingual website
  • Product parameters option
  • New Mail Module
  • Discounts by promo code
  • Personalized discount module
  • Automatic invoice generation for payment from a legal entity
  • Binotel Module
  • Online chat module
  • Informing customers about the order status via SMS or Messenger newsletter
  • Integration with CRM
  • SEO website optimization

On average, the development time of an online store is from 30 to 45 days. The development period depends on the design and required functionality of the online store, as well as the time to coordinate the development with the customer.

Yes, we not only develop an online store, but also help you promote your website. Our specialists analyze the market and the company’s existing media resources (if any), study competitors, target audience, and product features. We create a website promotion plan, select or create tools for this purpose. We implement tools for website and brand promotion. We carry out complex work – from the idea to the final result.

The cost of SEO optimization and promotion depends on the niche of the market, products and articles posted on the site. The cost of work is calculated for each project separately after analysis and audit.

We can customize your site to meet your current needs, improve the design, download speed, expand the functionality, and other factors that affect the site’s conversion rate. You can learn more about the site’s improvements and redesign here


Online store

Advantages of an online store

Why are online stores gaining more and more popularity? It would seem that the idea of buying something that can neither be seen, touched, or seen in action is doomed to failure. But no! Statistics stubbornly indicate the opposite-both the number of purchases via the Internet and the number of customers themselves are growing every year. What attracts ordering goods via the Internet? And all because:

1.ordering products online is convenient. Each of us once stood in line at the checkout when making a purchase in a regular store, and you also need to walk to the store itself. An online store lacks this-it is simply impossible to create queues in it, you can always find out the availability of the desired product in the store, and you only need to go online to buy it. Moreover, online stores are open around the clock. It is also possible to order goods in online stores in other cities-even foreign ones) — the goods will be delivered by postal and Courier Services, which makes online shopping more convenient.

2.ordering products online is Cheaper. So, products sold in online stores are cheaper than their counterparts sold in regular stores. This happens for many reasons, the biggest of which are the lack of rent for the store and the salary of sellers.

3.order products online – securely. If a customer receives a low-quality product or changes their mind about buying before the product is delivered, they can always get their money back.

Of course, an online store has its drawbacks. For example, it is impossible to see the product “live”in such a store. There is also no seller who needs to consult. But these are the same disadvantages that can be turned into advantages. The full description, operating instructions and photos from different angles provide fairly complete information about the product and, most importantly, no one imposes their opinion on the buyer – purchase decisions are made independently.

Creating an online store

An online store is a website that sells goods online. And, like any store, it should be profitable. But to earn income from such a resource, it is not enough just to throw in the product catalog and payment system. To make a profit, you need an ordinary undefined user to become a buyer. To do this, in turn, your site must have the following features::

  1. have an attractive design and user-friendly interface for comfortable interaction of the client with the resource;
  2. provide complete product information;
  3. attract attention with a unique sales offer;
  4. simplify the purchase process as much as possible.

As you can understand, creating an online store is not an easy task, so you need to approach it wisely. The best way is to find a contractor who can not only make the site skeleton, but also take into account the characteristics of your target audience.

What does the cost of an online store depend on?

For people who don’t work in web development and internet marketing, pricing in website development may seem incomprehensible. After all, the price difference between two sites that are almost identical in appearance and have a comparable number of pages may differ not only in the case, but also by an order of magnitude.

It is quite logical that entrepreneurs who have decided to use the Internet to develop their business and are faced with the need to create a website as the first step in this direction, a natural question arises – What does the cost of the site depend on? We will try to answer this question in this article.

No matter how much money a person has, most of them just want to use it correctly, they won’t miss it. Hence this question in the price of the site, because for an entrepreneur it is especially important-we are talking about their own savings, which you need to invest in such a way as to get the maximum return.

If you ask ten different artists about the cost of the site, you will get 10 different answers. And it can be a price tag of hundreds to several thousand dollars. The fact is that the final answer depends on a number of factors. And that’s what it’s all about.

Domain name and hosting

For any website, you need to register a domain name – a name that people type in the browser’s address bar to go to view this site. They can be registered in different zones, and names that match the name of your company will not always be available.

Also, the availability of each site on the Internet is ensured by placing it on a remote server, which determines the performance of the project. Even if you pay for hosting not for a year in advance, but only for a month, it still requires certain investments.

The cost of a domain name is on average.10 (per hour), and the cost of hosting starts from 5 5 to 20, depending on the type of project. On our blog, you can read detailed articles on how to choose a domain name and hosting for your site.

The functionality you need

You are very lucky if most of the necessary functionality for your project is already available in the CMS “out of the box”. Additional site improvements can cost the customer a considerable amount of money and constantly delay the launch time.

Some things only look simple, but in fact they are very difficult to implement. At the same time, others may seem incredibly difficult to an untrained person, and as a result, a good specialist will do it in a few hours. Your site may only consist of 5 pages, but this does not mean that it will cost less than a site consisting of several hundred pages.

Good specialists usually work on an hourly basis, and if it takes two weeks of programmer work at a rate of 2 20/hour to implement the desired function, you can imagine how much it will cost. Therefore, it is better to weigh everything well and order additional work on the site only if it is really necessary.


Creating a website design

A good web designer can design a great website for you, taking into account the specifics of the business and focused on the most effective solution of tasks. But it can take a really long time and cost a lot of money. So you should think about whether you need a 100% unique design or perhaps you should use a high-quality template.

For PrestaShop, WordPress, and other popular CMS systems, you can buy high-quality ready-made design on special exchanges such as Themeforest and TemplateMonster. We wrote more about this in our article “10 tips on how to choose a design template for an online store website”.

The fact is that these templates are created by professional designers and web developers and are thoroughly moderated by the marketplace administration. For a small amount from.50 to. 100, you get a high-quality template, the cost of which, when developed from scratch, would be from 3 300-500 and above.

Texts and images

After the site starts working, you will need to fill its pages with certain content. For example, add texts to the home page, category pages, and place banners and graphic icons. And it is unlikely that you will be able to do it yourself, at least within an acceptable time frame.

A good contractor is likely to take over this task, and appropriate specialists – copywriters and designers-will be involved in writing texts and creating graphics. Therefore, this is also included in the price, and the more content you need, the higher its cost will be.

Adaptation for mobile devices

The whole of 2017 is marked by the growth of mobile traffic, and in some niches it is already confidently dominating. Trying to ignore it means deliberately harming your own business.

The introduction of adaptive layout on the site allows you to ensure the same viewing experience on all devices, regardless of the screen size. The essence of the technology is already clear from the name itself-based on determining which device (monitor or smartphone) is used for viewing, content blocks are rebuilt to provide a better user experience. An example can be seen in the illustration below:

The cost of implementing adaptive layout pays off in full due to the growth of conversions and sales, which is confirmed by our case study in practice.

SEO optimization

Until now, many business owners hope that customers will start coming to their sites by themselves, just appear on the Internet. Unfortunately, if you think so, I have some bad news for you.

Unless you sell something very specific, like winter costumes for King penguins in Tierra del Fuego, you will have dozens or even hundreds of sites in the list of competitors. Moreover, many of them have existed for a long time and successfully use the full range of internet marketing tools to promote to the top.

Initially, even at the design stage, the site must take into account the current requirements of search engines in terms of SEO. A very large amount of work is done both as a startup and after it. And the more complex the project, the more time the specialist will need and the higher the price of such services will be. But, believe me, it is better to do everything well at the very beginning than to correct mistakes later.

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